Why Now Is a Great Time to Buy Laptops

Right now, laptop prices are unusually low — and that’s good news for business leaders who need reliable computers. But industry experts say this could change in 2026, and prices may start rising. If you’ve been thinking about upgrading or buying new devices for your team, today’s market might be your best opportunity in years.

What’s Happening with Laptop Prices Today

In 2025, laptop prices dropped to levels many of us haven’t seen before. Big discounts appeared across the board, from Apple’s MacBook Air to Windows laptops with solid performance (WIRED). Even premium models saw price cuts during events like Black Friday and Cyber Monday. This happened because competition is fierce and manufacturers are moving more aggressively to sell more units.

For a business leader, that means you can get higher performance machines for less money right now — a win for efficiency and budget.

Why Prices Could Start Going Up in 2026

Several credible industry reports point to a growing trend: technology companies are starting to warn of rising costs.

Memory (RAM) Shortages Are Driving Cost Pressures

Memory chips — like the RAM used in laptops — are becoming harder to source at reasonable prices. This is happening because:

• AI data centers are gobbling up a lot of memory capacity.

• Major memory manufacturers are shifting focus away from consumer products. The Verge

That means the price of components that go into laptops is rising, and those costs usually get passed on to buyers.

PC Makers Are Planning Price Increases

Multiple sources now say major brands like Dell, Lenovo, and HP are preparing to raise prices as early as late 2025 and into 2026: Some reports suggest price increases of 15–20% on laptops and desktops due to memory and storage cost spikes (Tom's Guide). Lenovo has even warned customers that current prices won’t last past January 1, 2026. TrendForce analysts expect memory costs to remain tight — potentially affecting prices across the whole PC market (PC Gamer).

For business budgeting, that could mean planning to spend more next year if you delay purchases.

What This Means for Your Business:

Here’s the simple breakdown for non-technical leaders:

• Today’s market offers excellent deals on quality laptops and computers.

• Prices are likely to rise in 2026 because of component shortages and rising production costs.

• Buying now gives you more choice and better pricing — instead of paying a premium later.

Practical Decision Points for Small Businesses:

If you’re responsible for technology decisions in your company:

• Assess your current needs: Do you have laptops nearing the end of their useful life? Are you onboarding new employees soon?

• Lock in purchases before year-end deals — some discounts won’t be repeated.

• Plan for 2026 budgets with possible higher tech costs in mind.

How Outfit Can Help

Technology planning doesn’t need to be stressful. If you want a second opinion on what to buy, which specs matter for your business, or how to budget for tech upgrades next year, Outfit can help you make that plan with confidence.

👉 Need help with buying guidance or a refresh roadmap? Just reach out — we’d be happy to walk through your options.